Coronation Street producer Iain MacLeod has admitted that he would prefer to see the soap continuing to premiere on ITV1 rather than on-demand.
During the recent World Cup, ITV made episodes of Corrie available via streaming service ITVX in advance, in recognition of the regular schedules being upended by the football.
New episodes of EastEnders and Hollyoaks are now routinely released online each day ahead of their linear broadcast, but MacLeod is not backing the idea as a permanent solution for Corrie.
"It's not something we've talked about with the network to be honest," he told Metro. "We did it around the football and it allowed people to get their weekly fix in one go rather than try to hunt it to wherever it's moved to.
"The consensus seems to be that in the end it doesn't have any bearing north or south on the viewing figures, so they might entertain it going forward, but no-one has mentioned it to me."
He continued: "Personally I like the appointment-to-view nature of Corrie and seeing live responses online, and the fact that people come into work the following day talking about it.
"Unsynchronising people's viewing of Corrie means you lose that sense of community with the fans."
Coronation Street continues Mondays, Wednesdays and Fridays at 8pm on ITV1.
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